Where a generic test helps
Use a rich results test when you need to inspect whether a page exposes supported structured data and whether the parser can read it.
Where ProductProof is different
Business issueFrames findings as Merchant Center, schema, AI shopping, policy, or content readiness risks.
Paid artifactTurns scan output into a store audit, PDF-style summary, and fix pack path.
Visible vs machine dataCompares what buyers see with Product/Offer signals where public evidence is available.
No-call purchaseDesigned for self-serve audit purchase instead of a demo request.
Best workflow
Use parser tools for technical validation. Use ProductProof when the store owner or agency needs a readable report and a prioritized fix plan.